An aging baby boomer population means the need for in-home senior care is only going to grow in the years ahead. That's the primary reason Larry Aronson decided in 2009 to look at this segment of the franchising world for his next career move. He had already spent 24 years in the consumer packaged-goods industry, with companies such as P&G and Revlon, and felt his management experience, coupled with the growth potential in home-based care, was a perfect fit.
Company founder Paul Sauer started Homewatch in Denver in 1976 as a pet- and house-sitting service. As he worked with older clients, he discovered that most senior citizens preferred care in the familiar surroundings of their home rather than in an assisted-living or nursing facility. In 1980 he began offering in-home care for seniors. Now Homewatch Caregivers has more than 110 franchises in 220 locations in the United States, Canada, Mexico, Guatemala and Costa Rica.