Patti Berger had worked in sales in the printing and promotional products industry for nearly 25 years when she decided she wanted to be her own boss. Naturally, she looked to buy a business that would allow her to use her considerable experience and skills in the field, which is why in 2004 she became a franchisee of Proforma, the printed and promotional marketing products franchise. The company positions itself as one of the top franchises in the $200 billion print and promotional products industry and is geared to people who want to own a business-to-business sales company.
Three years ago Patti's husband, Mike, who had spent most of his career in the construction industry, joined her Granger, Indiana, company. "Any local business that has a need for printed or promotional materials is a potential customer," Mike said. "We service manufacturing, medical, construction and banking businesses, just to name a few."