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Proforma

INDIANA

A 25-year veteran of the printing and promotional products industry, Patti Berger wanted to own a franchise that would utilize her skill set.
Source: Mike Berger
A 25-year veteran of the printing and promotional products industry, Patti Berger wanted to own a franchise that would utilize her skill set.
Description: Printed and promotional products
Owners: Michael and Patti Berger
Years in business: 12
No. of franchise units owned: 1
Start-up costs: $4,730 to $50,195
Franchisor fees: $14,750 to $29,500
2015 revenue, 2016 projection: $1.4 million; $1.5 million
2016 projected annual growth rate: 7.1%

Patti Berger had worked in sales in the printing and promotional products industry for nearly 25 years when she decided she wanted to be her own boss. Naturally, she looked to buy a business that would allow her to use her considerable experience and skills in the field, which is why in 2004 she became a franchisee of Proforma, the printed and promotional marketing products franchise. The company positions itself as one of the top franchises in the $200 billion print and promotional products industry and is geared to people who want to own a business-to-business sales company.

Three years ago Patti's husband, Mike, who had spent most of his career in the construction industry, joined her Granger, Indiana, company. "Any local business that has a need for printed or promotional materials is a potential customer," Mike said. "We service manufacturing, medical, construction and banking businesses, just to name a few."

Additional franchisee resources

Both Patti and Mike say the parent company's commitment to staying current with changing technology in the printing business helps to keep their company ahead of the curve when it comes to serving their clients. The couple also benefits from the cost savings afforded to franchisees from the centralized purchasing power of supplies and technology that the parent company has. During yearly regional and national sales meetings, the Bergers have the opportunity to swap successful ideas with fellow franchise owners.

An "Ideas Network," arranged by the parent company, also enables franchisees to ask each other questions or solicit guidance on any issues related to running their business. Their biggest piece of advice for other franchisees is to look for a franchisor with an eye to the long term. Said Mike: "Make sure the parent company is willing to invest in continuing education, technology and support staff to help you grow your business."

"Make sure the parent company is willing to invest in continuing education, technology and support staff to help you grow your business." -Mike Berger

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