Roger Kirkland spent more than two decades working for McDonald's, first as a store manager and supervisor and then later as a franchisee. He and his wife, Marilyn, owned their restaurant in West Virginia for three years, but Roger said the passion for the concept just wasn't there anymore.
That's when he suggested they check out Penn Station, the franchised chain of quick-service, freshly made subs and sandwiches that he enjoyed. "Once Marilyn tasted the food, she said, 'Sell the McDonald's and start opening these,'" he said. They soon got in touch with the franchise's owner, Jeff Osterfeld, and its president, Craig Dunaway, and opened their first store in 2004.