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Sotheby’s International Realty

HAWAII

By partnering with Sotheby's International, Scott Carvill said his boutique firm now has the benefit of international marketing and a more sophisticated and integrated website.
Source: Sotheby's International Realty
By partnering with Sotheby's International, Scott Carvill said his boutique firm now has the benefit of international marketing and a more sophisticated and integrated website.
Description: Luxury real estate brokerage
Owner: Scott Carvill
Years in business: 2
No. of franchises owned: 1
Start-up costs: $153,500 to $566,000
Franchisor fees: Royalties 6% of gross sales; advertising 2%
2015 revenue, 2016 projection: $665,000; $1 million
2016 projected annual growth rate: 10%

Scott Carvill had been running a successful luxury real estate firm for more than 20 years in Oahu, Hawaii, when he was first approached by Sotheby's International Realty about joining their franchise system. He declined the offer at first, but in 2014 he relented and agreed to fly to New York City to meet with top executives at the parent company.

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"Once I really understood the reach and the marketing tools this partnership could provide, it was easy to say yes," Carvill said. "And the network and the quality of people were equally impressive." The real estate company — affiliated with the 272-year-old Sotheby's auction house — specializes in luxury homes all over the world. By partnering with Sotheby's, Carvill said his boutique firm now has the benefit of international marketing and a more sophisticated and integrated website, elements he wasn't able to offer clients on his own. "My firm is called Carvill Sotheby's International Realty, so I was able to maintain the name and reputation of my firm and leverage the reach and identity that Sotheby's has all over the world," he adds.

The collaboration has been a successful one. Carvill says since joining with Sotheby's his 11 agents have sold $112 million worth of residential real estate in Hawaii, up from $55 million earned on his own.

"I was able to maintain the name and reputation of my firm and leverage the reach and identity that Sotheby’s has all over the world." -Scott Carvill

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