Kevin Hallenbeck purchased his Sandler Training franchise nearly 22 years ago, mainly for a lifestyle change. "I was selling capital equipment to the printing industry and was always traveling," he recalls. With a wife and young family, the toll was too much. While flipping through Inc. magazine one day, he saw an ad for Sandler and made a call.
The franchise provides training to companies big and small to help their salespeople better connect with existing and potential customers. Hallenbeck enjoyed selling and liked Sandler's approach of "reinforcement training," which emphasizes repetition and ongoing training in order to change the behavior of salespeople.
"Plus, it allowed me to build my business locally rather than traveling all the time," he adds.