CNBC Upstart 100


Founder: Mary-Cathryn Kolb (CEO)
Launched: 2015
Headquarters: Atlanta
Industry: Apparel

Pictured above: Mary-Cathryn Kolb

The hangtags on brrr° cooling fabrics

brrr° develops fabrics designed to draw heat and moisture away from the skin when worn, promoting active wicking and rapid drying to create what it calls a "triple chill effect." The technology is licensed to apparel and bedding retailers, including Gap, Jos. A. Bank and Therapedic.