The CNBC Upstart 100 is an original list of the brightest, most intriguing, young startups promising to become the great companies of tomorrow.
CNBC Upstart 100

brrr°

CNBC.com staff@CNBC
WATCH LIVE

Founder: Mary-Cathryn Kolb (CEO)
Launched: 2015
Headquarters: Atlanta
Industry: Apparel

Pictured above: Mary-Cathryn Kolb

The hangtags on brrr° cooling fabrics
brrr°

brrr° develops fabrics designed to draw heat and moisture away from the skin when worn, promoting active wicking and rapid drying to create what it calls a "triple chill effect." The technology is licensed to apparel and bedding retailers, including Gap, Jos. A. Bank and Therapedic.