CNBC Upstart 100

Square Roots

Founders: Tobias Peggs (CEO), Kimbal Musk
Headquarters: New York City
Industries: Food and agriculture, farming

Pictured above: Tobias Peggs

A basil farm at a Square Roots facility in Brooklyn, New York
Square Roots

Square Roots is an urban farming accelerator that is growing and bringing local healthy food to cities, all year-round, while simultaneously training future generations of farmers. The food is grown in converted shipping containers and delivered to local grocery stores and online retailers. It currently has farm "campuses" in Brooklyn, New York; and Grand Rapids, Michigan. The Michigan campus is a partnership with Gordon Food Service, the largest private food-service distributor in North America.