CNBC Upstart 100


Founders: Alex Adelman (CEO), Matt Senter
Launched: 2018
Headquarters: New York City
Industries: Retail, fintech

Pictured above (from left to right): Alex Adelman, Matt Senter

A Lolli user shopping online

Lolli is a rewards application that allows people to earn and own bitcoin when they shop online. The company has partnered with 1,000+ brands and merchants, including Walmart, Priceline and Macy's, and is currently available on Chrome, Firefox and Safari. Top investors include Bain Capital Ventures and Forerunner Ventures.