Founders: KJ Miller (CEO), Amanda Johnson
Launched: 2017
Headquarters: New York City
Industries: Retail, consumer products
Pictured above (from left to right): Amanda Johnson, KJ Miller
Mented Cosmetics is an online cosmetic store that offers a wide range of nude lipsticks, eyeshadow palettes and blushes designed for women of color. Additionally, the pigment-first beauty brand's entire collection of makeup products are vegan, paraben-free, nontoxic and cruelty free.