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Zyper

Published Tue, Nov 12 20197:59 AM ESTUpdated Wed, Nov 13 20193:48 PM EST

CNBC.com staff @CNBC

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Founder: Amber Atherton (CEO)
Launched: 2017
Headquarters: San Francisco
Industry: Media and advertising

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Zyper's mobile-based brand advocate platform

Zyper

Zyper is a community marketing platform that connects brands with their "super fans" to help drive sales. Founder and CEO Amber Atherton is best known for co-creating the British reality TV show "Made in Chelsea," about rich young people living in West London. Top investors include Talis Capital, Forerunner Ventures, as well as backing from Y Combinator.